For years now, I have observed framing pictures is a challenge. More often than not there is either the photo/ picture you have or the frame. The entire idea of preserving the memory in your home gets delayed. I thought a lot about why a customer has togo to different places to frame a picture and why doesn’t the customer have a variety of frames he can choose from. From all the negative experience I had framing and preserving those memories, I realised how other people must be frustrated too. I wanted to start a platform where you could print the pictures and frame it together without going to different vendors.